The Xbox One launched across Australia today and Microsoft did it in spectacular fashion as the Sydney skyline was transformed to awash of Xbox green.
Celebrating the largest launch in Xbox history, a 3D water projection was displayed undernearth the North pylon of the famous Sydney Harbour Bridge, as a tribute to gaming culture. If you want to talk about marketing going to extreme lengths, this is as extreme as things get.
Nothing could escape the momentous occasion as the landmark Sydney Tower was switched from its usual Westfield branding to a beacon for Xbox One.
While the bright green hue graced the night, the official Xbox One launch party was in full swing at Luna Park. 300 guests in attendance, including 100 of the country biggest fans were treated to a performance by The Presets, before being amongst the first in the world to collect their consoles.
Francis King and Angela Tran were the first people in Australia to collect their Xbox One console, locking in a pre-order almost two years ago at EB Games.
Xbox One is available today with 22 launch titles on offer, including 10 exclusive Xbox One titles such as Forza Motorsport 5, Dead Rising 3 and Ryse: Son of Rome.
Stock may be limited so be sure to grab yours before they sell out for the year.