Singularity was released on June 30th, 2010 without too much fanfare. Developed by Raven Software and published by Activision, the game had little, if any advertising. The end result was Singularity sold poorly despite the favourable reviews it received.
Pre-order bonuses were available overseas that included a Red Zek multiplayer skin from GameStop or a Singularity comic book was also on offer from Amazon.
Here in Australia there wasn’t much available except for a Singularity USB Stick from JB Hi-Fi. The Singularity USB Stick contained a Multiplayer Strategy Guide which was actually the Multiplayer Content from The Official Brady Games Strategy Guide.
The Stick itself is a generic black USB stick with the word ‘SINGULARITY‘ printed on it. A bit lacklastre for a Preorder bonus but hardly surprising given the way the game was marketed. Believe it or not, the USB Stick is still available online via JB Hi-Fi Online Store.
Singularity had alot of potential to be an FPS hit if advertised more appropriately. Pre-order incentives are a huge driving force for many gamers in their decision to purchase a game on release or not. Perhaps more marketing could have changed the fate of Singularity.
- Title: Singularity
- Developer: Raven Software
- Publisher: Activision
- Platform: Microsoft Windows, Microsoft XBOX 360, Sony PlayStation 3
- Genre(s): First-Person Shooter
- Release Date(s): (AUS) June 20 2010, (EU) June 25 2010, (NA) June 29 2010
- Release Price: (AUS) $99.95