Sega Europe Business Restructure; Offices to Close
Sega Europe have confirmed what many expected, announcing office closures as part of their business restructing as focus shifts to developing digital contents and driving key IP software.
Offices set to close include those based in France, Germany, Spain, Australia and Benelux.
In the fallout from the announcement, Koch Media have been appointed to assist SEGA with distribution duties across Germany, Switzerland, Austria, France and Spain of packaged goods.
Level03 Distribution and 5 Star Games will assist with distribution throughout Benelux and Australia respectively which takes effect from July 1st, 2012.
Territories not listed above will continue to operate as per normal. Although Koch Media, Level03 and 5 Star Games will have a hand in distribution, Sega Europe headquarters in London will still be managing operations.
“SEGA is entering a new and exciting phase that will position the company as a content led organisation maximising sales with strong and balanced IP such as Sonic the Hedgehog, Total War, Football Manager and the Aliens franchise”, commented Jurgen Post, COO of SEGA Europe.
“The company will benefit from a clear focus and realigned strategy for our digital business and packaged goods and we are confident that this will lead to a successful future.”
The last title to be produced under the current arrange before the shifts and closure will be London 2012, the official video game of the Olympic Games, due to launch on Xbox 360, PlayStation 3 and PC on June 28th in Australia and June 29th for Europe.
We wish those affected by the closure all the best moving forward.