The new face of Madden NFL 12 was announced today with Peyton Hillis, the running back for the Cleveland Browns taking the coveted title. Over 12.7 million votes were cast during the voting period with 1,095,332 votes alone in the decider between Peyton Hillis and Michael Vick.
Peyton Hillis received 66% of the votes over Michael Vick with 34% to grace the cover of the Madden series.
The promotional campaign ran between March 21st to April 27th via ESPNSportsNation.com with the announcement broadcast LIVE.
Peyton Hillis took out higher seed Ray Rice (Baltimore Ravens), No. 2 seed Matt Ryan (Atlanta Falcons), No. 6 seed Jamaal Charles (Kansas City Chiefs), and No. 1 seed Super Bowl XLV MVP Aaron Rodgers (Green Bay Packers) to clinch the title and bragging rights.
“Our fans have responded in record-setting fashion to honor Peyton Hillis, and we’re extremely pleased to welcome him into an exclusive fraternity of NFL players to appear on the cover of the Madden NFL franchise,” said Anthony Stevenson, Senior Product Manager of EA SPORTS.
“This year’s cover voting campaign with ESPN has sparked incredible debate and conversation amongst fans and NFL players, which is a testament to the interest in and anticipation for Madden NFL each year. The amount of support that Hillis generated nationally and within his home market of Cleveland was truly impressive. ”
Peyton Hillis commented on the Madden NFL 12 cover win, “This has been a humbling experience and I want to thank all the fans in Cleveland and throughout the country that got behind me and voted each and every week,”.
“I’ve been playing Madden NFL for ten years, and it’s a dream to know that I’ll be on the cover of this great game. I’m looking forward to another big season with the Browns to show fans how much we appreciate them.”
To celebrate the announcement of Peyton Hillis‘ ‘cover‘ story and launch the Madden NFL 12 season, EA SPORTS have organised a special event to be held in the middle of New York City’s Times Square today for fans to take photos and catch a glimpse of the new Madden NFL 12.
[UPDATE]: EA SPORTS have revealed gameplay footage of its upcoming Madden NFL 12.
One of the images from the event will take centre stage on the cover of Madden NFL 12.
Congratulations to Peyton Hillis on what is sure to be a proud moment in his career and lets hope he can dodge the dreaded ‘Madden Curse‘.