IGN to Merge with UGO
All Things Digital have reported that News Corp owned IGN.com is planning a merger with Hearst-owned UGO.com with plans supposedly being finalised over the weekend and an official announcement due any day.
The plan is to create a new gaming entity outside the influences of News Corp to better conduct gaming-centric news, reviews and culture for further growth at a much more rapid rate.
News Corp paid a whooping $650 million for IGN back in 2005. The emphasis of IGN.com is on ‘dude’ related content including such topics as video games, girls, movies and comics, serving as a direct rival to CBS-owned GameSpot.
News Corp will have majority control over the new merged site that see IGN catering to a 19.7 million US audience over UGO’s 13.1 million.
More news to come in the coming days on the IGN and UGO assimilation. Whatever happens, I wish all the UGO and IGN staff all the best. 🙂